Make a picture worth $1,000
Buyers are much more likely to bid and buy when they can see a photograph of the item. Since
your customer can't physically pick up and inspect the merchanduse, you've got to make up for it with illustration. Would you spend much money on something if you didn't know what it looked
like? Probably not. (There are a few exceptions - if you're selling and inexpensive book or video,
you can probably get by with using eBay's "stock" photo of the cover artwork- but even then, you're at a disadvantage with other sellers if you don't back it up with a good description.)
If you don't display a picture of your item, buyers may wonder whether you really have the item in stock, or are hiding some horrible defect. If you don't already use a digital camera, now is the time to get one and learn how to use it. An inexpensive used camera with two megapixels will work just fine for eBay pictures. You should be able to find a suitable camera on eBay for $25 or less.
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